This is the price you, the professional, are willing to stand behind — the number that you KNOW will get the home sold quickly, with multiple offers, within days of hitting the market. It’s not a “maybe” price. It’s not a “hopeful” price. It’s the price that makes you excited to list, because you’re confident it positions the home ahead of the competition, creates urgency, and makes you a hero to your seller. If you wouldn’t stake your reputation on it or feel fired up to call your buyers the moment it hits the MLS, it’s not the right number. Pick the price that wins the market, not just enters it.

This is the highest price you’re willing to list the home at while still believing it will sell within 30 days — no more than 3% above your Recommended Price. It should still be below true market value, especially in today’s highly competitive and price-sensitive environment. At this number, you may not see multiple offers, and you may receive offers below asking. The home will likely still sell — but the process may be slower, with fewer showings, more negotiations, and potentially a less enthusiastic seller experience. Choose this price carefully. It should still position the home to move — not sit — and still allow you to deliver results you can be proud of.